This project is part of the world of Moroccan street culture and draws its inspiration from the raw energy of the streets, combining local authenticity with international streetwear codes. From the logo design to the packaging design, each step was designed to reflect the spirit of sneaker enthusiasts: attention to detail, the importance of style, and the commitment to a strong identity.

Minimalist in its approach yet rich in references, the project establishes a clear and contemporary visual language, where shapes, typographies, and colors come together to embody an urban, creative, and timeless state of mind.