BREW
BREW
About this project ⟶
A brand built from scratch, with a particular focus on digital branding and ensuring the consistency of its identity across all digital media. The user experience (UX) and the application interface (UI) were designed as the central pillars of the project, to offer a fluid, intuitive, and visually refined journey.
Brew doesn't just sell coffee; it reinvents the way we discover and consume it, combining simplicity, modernity, and elegance. Every detail was designed to create a strong connection between the user and the brand, through a simple aesthetic and a polished digital experience.
BREW Coffee Packaging Design
A packaging design project designed to reflect the authenticity and quality of the product. The goal was to create a medium that enhances the brand's identity while remaining clear, functional, and tailored to consumer expectations. This packaging illustrates the convergence of creativity and practicality, integrating both the history of coffee and the constraints associated with its marketing.
Each coffee variety expresses itself through its own identity, allowing each blend to exist in its own universe. The minimalist approach strips away the superfluous to highlight the unique character of each roast.
The color palette is directly inspired by the natural hues of coffee beans from raw to roasted, creating a subtle yet powerful visual system, both authentic and timeless.
Un système fondé sur l’équilibre,
la structure et la fonction.
Une gamme définie par les saveurs, sublimée par la simplicité.
Simplicité en gros plan.
Chaque détail du packaging est pensé pour rester clair et fonctionnel. En se rapprochant, on découvre que l’épure n’est pas un manque mais un choix :
celui de mettre en valeur la matière, la structure et la cohérence du design.