Rebranding of Poulaillon's visual identity , with the aim of strengthening the brand's uniqueness and impact. The objective was to make the Poulaillon universe more recognizable, memorable and connected to its customers, by anchoring it in a modern, innovative approach focused on user experience.

The project involved comprehensive and cross-functional work:

• Brand Design : redesign of the visual identity, graphic codes and overall consistency.

• Artistic direction : definition of a clear visual language, conveying emotion and aligned with the brand's values.

• UI/UX Design : design of fluid and intuitive interfaces to improve the digital experience.

• Visual communication : variations adapted to print and digital media to ensure a strong and consistent presence.

This rebranding has opened up new perspectives for Poulaillon: a rejuvenated image, better readability, and an identity that is both premium and close to its customers.