I’m Mehdi Choukri, an Art Director & Graphic Designer specialized in UI/UX, with a 360° approach that connects strategy, visual design, and production. I work across digital products and brand experiences, with a strong focus on clarity, craft, and impact.

UI/UX: Design systems, UX Strategy, user flows, design systems, components, prototyping, and delivery in Figma.
Motion: storyboarding and motion design for product/brand narratives with After Effects (2D/3D).
Branding: visual identity systems, brand guidelines, and multi-channel assets (digital and print).
Generative AI: I create curated prompts for production-ready Workflows and generate high-end images that translate a clear art direction high-impact visuals.

My key differentiator is discernment: the ability to make the right call when everything feels urgent.

→ I prioritize what matters.
→ I balance creativity and constraints.
→ I bring a true 360° mindset.
→ I’m fast, but not rushed.

I work from strategy to execution, helps prioritize fast, and delivers clear, and knowing how to make sense of things even when the message change.

I clarify the non-negotiables, prioritize the highest-impact elements, and simplify the rest into a clean, realistic plan so we can deliver on time without compromising the core intent.n goes here

High quality means the work is clear and purposeful, consistent down to the details, technically solid, and ready to ship, with choices that hold up against the goal, the constraints, and real-world use.