Un_filtered
This thesis is a straightforward journey to the heart of contemporary art direction. Neither purely academic nor entirely personal, it is the result of a hybrid journey that intertwines human intuition, experimentation, and questions about the role of AI.
Through frank and committed writing, I explore how creativity is shaped by exchanges, trial and error, and flashes of inspiration. I do not seek to establish a fixed truth, but to capture the raw energy of this profession: that of a gaze that doubts, searches, and questions.
Between creative solitude and collaboration, I recount the behind-the-scenes of creation, the moments of enlightenment, the productive errors, and the confrontations with the tools that claim to think for us.
This memoir traces the thread of my transformation:
from simple performer to critical eye, to artistic director, passing through my doubts, my convictions, and this question which still haunts me.
What is the place of humans in a world where creativity is automated?
This book is a manifesto
That of an artistic director who rejects ready-made answers, who prefers the risk of a shaky idea to the polished perfection of an algorithm. An honest dive into the reflections, tensions, and visions that have shaped my creative stance today.
