A Full Brand Campaign. Built From Scratch.

A silver laptop resting on a concrete block against a dark sky, displaying a web page with climbing reviews and a knot of green rope on the right side.

MERCK
PROJECT

This project was fully reinforced with AI. From concept to visual direction.

The goal: to design with Figma a complete brand website for a hiking boot, and build a campaign that proves creativity and technology can move in sync.

Prompting here wasn’t guesswork. It was strategy. Each line, each visual, crafted through human intent and machine precision.

This project questions how a machine learns to understand, and how we, as creators, learn to make ourselves understood.

AI isn’t replacing us. It’s amplifying what we can do when we master it.

When AI Learns to Understand,
and We Learn to Be Understood

Screenshot of a website or app interface with a dark background. It features a navigation menu at the top with tabs labeled Shop, Featured, Outdoor Gear, About Us, and Contact Us. Below, there are various buttons and sections, including two sets of buttons labeled Explore the collection, with one set in gray and the other in a white outline, and a call-to-action button with an arrow. To the right, there are profile pictures of three people, one with a plus sign, indicating an add option. There are toggle switches with icons resembling shields, clubs, and triangles, some toggled on and off. In the lower left, there are sections titled Share your experience, encouraging reviews, with buttons to write reviews.

Designed to Let
the Product Speak.

Every component of this campaign was designed around clarity and restraint.
A minimal, bold aesthetic where space, typography, and rhythm lead. Not decoration. The visuals carry weight, the tone stays deliberate, and every frame gives the product room to breathe.

From hero visuals and typography systems to layout grids and product modules, each element was crafted to elevate the boot’s character. Strength, endurance, and refined utility.
The website becomes more than a showcase. It’s a narrative framework where design disappears, and the product tells its own story.

Premium isn’t about excess. It’s about intention, and every pixel here serves that purpose.

A website showcasing rugged hiking boots designed for outdoor adventures. The images feature boots on rocks in a forest setting, emphasizing durability and endurance.
A laptop computer with a web browser open, showing a website with reviews and a green climbing knot on a dark background.
A brown hiking boot with black accents between two dark rocks.
A laptop displaying a website for outdoor boots, featuring a person in rain gear squatting on wet rocks in a forested area.
Person in yellow jacket and hiking boots sitting on forest ground near backpack with dense trees in background.
Person wearing a yellow outdoor jacket, ski goggles with orange and yellow reflective lenses, a black face mask, and a yellow hood against a green background.
Brown hiking boot tangled in green climbing ropes outdoors with rocky and forested mountain background.
A person wearing a yellow jacket, black pants, and outdoor boots is sitting on a moss-covered rock in a misty forest and tying their laces.