A Full Brand Campaign. Built From Scratch.
MERCK
PROJECT
This project was fully reinforced with AI. From concept to visual direction.
The goal: to design with Figma a complete brand website for a hiking boot, and build a campaign that proves creativity and technology can move in sync.
Prompting here wasn’t guesswork. It was strategy. Each line, each visual, crafted through human intent and machine precision.
This project questions how a machine learns to understand, and how we, as creators, learn to make ourselves understood.
AI isn’t replacing us. It’s amplifying what we can do when we master it.
When AI Learns to Understand,
and We Learn to Be Understood
Designed to Let
the Product Speak.
Every component of this campaign was designed around clarity and restraint.
A minimal, bold aesthetic where space, typography, and rhythm lead. Not decoration. The visuals carry weight, the tone stays deliberate, and every frame gives the product room to breathe.
From hero visuals and typography systems to layout grids and product modules, each element was crafted to elevate the boot’s character. Strength, endurance, and refined utility.
The website becomes more than a showcase. It’s a narrative framework where design disappears, and the product tells its own story.
Premium isn’t about excess. It’s about intention, and every pixel here serves that purpose.
